Strategic Advisory & Interim Leadership
Interim Commercial Director & Board Advisory for Mid-Market Businesses
Partnering with SME boards, founders, and investors to turn commercial ambiguity into predictable, margin-driven revenue engines that drive enterprise value.
Core Strategic Remit
Delivering high-impact diagnostic turnarounds and embedding sustainable commercial governance.
Commercial Diagnostics
Auditing the Engine to Unlock Latent Value
- Rapid Commercial Health Checks: Comprehensive 30-day audit of sales pipeline predictability, conversion velocity, and sales cycle friction.
- Customer & Product Profitability: Identifying margin leakages, cost-to-serve disparities, and hidden revenue bottlenecks.
- Commercial Capability Assessment: Evaluating sales structures, team skill sets, and CRM rigor to de-risk growth and eliminate single-point dependencies.
Turnaround & EBITDA Expansion
Protecting Gross Margins & Accelerating Enterprise Value
- Gross Margin Protection: Establishing disciplined pricing governance, discount controls, and margin thresholds.
- Predictable Forecasting: Transitioning sales teams from reactive guesswork to structured pipeline governance and board-level reporting.
- EBITDA-Aligned Performance: Restructuring commercial operations and KPIs to link sales execution directly to bottom-line profitability and exit-readiness.
Route-to-Market Architecture
Building Scalable, Multi-Channel Revenue Systems
- Channel Mix Optimisation: Aligning direct B2B, distribution, wholesale, retail, and digital channels for maximum commercial coverage.
- International Expansion & GTM: Structuring export frameworks, distributor terms, and overseas market penetration strategies.
- Repeatable Sales Playbooks: Embedding institutionalised sales methodologies and value-selling rhythms that perform sustainably.