JB Commercial Advisory

Interim & Fractional Leadership

Interim Sales & Commercial Director

I help SME boards and owners get more from their sales and commercial operation, whether that's fixing what's not working, or scaling what already is.

Pipeline that should convert better. Margins with more room in them. Growth that's outpacing the structure holding it up. I step in as an interim or fractional director, get hands-on with the numbers, and build what's needed to get to the next stage.

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What I Do

Commercial Diagnostics

Where things stand

A straight look at what's actually happening in the sales pipeline: what's converting, what isn't, and what it would take to grow it. No workshops, just the numbers and what they mean.

  • Pipeline and conversion review
  • Customer and product profitability: where you're making money, and where there's more to be made
  • Honest assessment of the sales team, CRM, and process: what's holding growth back, and what's ready to scale

Turnaround & Margin Recovery

Where the profit goes

Getting pricing, discounting, and forecasting under control, whether that's stopping the bleeding or making sure margin doesn't erode as you grow.

  • Pricing and discount discipline
  • Forecasting you can actually rely on, at whatever scale you're heading toward
  • Sales KPIs tied to profit, not just activity

Route to Market

Where it's headed

Building a sales structure that works for the business you have now, and the one you're trying to become.

  • Getting the channel mix right (direct, distribution, retail, digital)
  • Export and international expansion
  • A sales process the team will actually use, and keep using after I've gone

Let's Talk

If your commercial numbers need a straight answer, that's the conversation to have.

Get in Touch Connect on LinkedIn